Friday, February 23, 2007

The London Fashion Week: Hungarian Fashion Takes Its First Steps On The International Stage




By Andrea Mihok








2007 could be considered as one of the most successful years for Hungarian fashion because Katti Zoób, one of the leading designers and brand names in Hungarian fashion, got an invitation to present her new collection at this year's London Fashion Show, held between 15 and 19 February.

Zoób’s presence alone means a lot to Hungary. That her fashion house’s haute-couture outfits on display created a great impression came as an added bonus to Hungarian fashion watchers. Zoób brought only a small crew, including two models, who demonstrated some of the clothes of the collection. The remaining personnel were responsible for the stand and acted as PR agents who talked with the buyers and the press.

The annual London fashion week is one of the most popular fashion shows in the world. More than 100 of the most famous designers from different countries, together with the newly graduated students from the London St. Martin School, were invited to present their new seasonal collections in the building of the London Natural Science Museum. The entire fashion world was focused on this event, as it has become the normative show for next seasonal cloth style.
The British Fashion Council gives the best designer award after checking and matching all the clothes seen during the week and the ceremony is held at the end of the fashion week. Invitations to the show were hard to come by, and those lucky enough to attend were subject to surprise visits by members of the Council, who would ask invitees to build sample stands, in order to decide who really deserved to take a part in the show.

“It was not an easy job,” said David Valker, a creative assistant at Katti Zoób, “to set up a stand among the famous designers and at the same time to create something special and unique, which equally represents the brand and the collection, and with which we could stand out from the crowd.”

To increase pressure even further, the place they were given to set up their stand was near a Danish designer who was working in the same manner regarding the design, though the style and the materials used were worlds apart – the British Fashion Council is conscious at every level.

In the end, thanks to the creativity of the team and the quality of the fabrics they used, the Hungarian stand became one the most wanted stands at the show. As one satisfied customer reported, “The Hungarian stand was among the four stands for which it was worthwhile to come and see the show”.

8 comments:

David Valker said...

Hey! I'm not creative assistance, but creative assitant! Otherwise the article is good, and I'm glad it wasn't just repeating my words. The structure is built up well, but the sentences are not always crystal clear for me. but it's 11pm now, so maybe that's why.

herman lugaro said...

Nice job conveying the message of how important this event has been to Hungarian fashion a whole.

Ugo4real said...

I'm not into fashion. Though, this is a good review letting people know how far the Hungarian fashion has gone far abroad.

Meredith said...

I thought she did a good job of covering the event. It sounds like what a news article should sound like which I think can be hard to do.

Anonymous said...

David said...
It's about my very favorite beat. It was nice, on the other hand, she could have talk more about the Hungarian fashion in regards to the topic. Showing sample colorful pictures of the event was an importance.
Good Luck!

Miklós said...

Very good job! I think it was a hard work, but she realy knows everithing about the topic. Good choice! I need more photos! I'd like to have the "Fashion Week FEELING".

Phil said...

Although i am not really into fashion, i kinda liked your article. You did great in giving a very detailed coverage on the london fashion week, as well as describing the successes of Hungarian fashion.
NICE WORK

Anonymous said...

Boma said...

It's an interesting article,even as it lifts hungarian fashion among other european nation.I think it is really good: keep it up.